I’m absolutely blown away by the RSA Animate videos, not just because the topics they discuss are fascinating, but because the way they are presented is so thoroughly engaging. The high-speed hand-drawn animations not only help illustrate (pun intended) the topics and themes, but they do so in a way that is far more effective than simple static images (ala PowerPoint). Why? I think it’s because there is constant visual stimulation to keep your attention rapt. But it’s not that constant stimulation alone that is effective – we’ve all seen offensively over-animated PowerPoints, right? These videos work because all of that animation contains meaning. As opposed to a few select images used to illustrate a few select points, the illustrations in these videos provide a full visual accompaniment to the auditory stimulus (practically word for word). Here are a couple of my favorites to check out.
April 4, 2011 by Josh Caldwell
RSA Animate – Changing Education Paradigms
RSA Animate – The Internet in Society: Empowering or Censoring Citizens?
RSA Animate – Drive: The surprising truth about what motivates us
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